Younis Majeed
Marketing campaigns are carried out using various applications and services, and email marketing is one of them. By choosing the right email marketing tool, the performance of the marketing campaign created will have a very significant impact. However, there are many options which for some people will be quite confusing to choose.
In this article, we will discuss Top 5 email marketing tools that will help you with your marketing campaigns.
What are Email Marketing Tools?
Simply put, this application is software that will make it easier for marketing campaigns to be carried out. With email marketing, you can manage and control the connections that are created between you and your audience via email.
The more email lists you have, the harder it will be for you to send thousands of messages every day. Now, by choosing the right email marketing tools, the process of sending emails is even easier and productivity is maintained.
Most bulk email sending tools will provide insights or performance information on the marketing emails sent. For example, the app will track who has opened the email and clicked on the link included in it.
This way, you can get an idea of how your email campaigns are performing, and then modify, complement, and update them to make them more effective.
Why Should You Use Email Marketing Tools?
Based on the facts shown by Marketing Charts , 82% of marketers (marketers) in the world say that email is their main strategy to increase leads and the number of conversions.
This saying doesn’t make other strategies any less important, but instead emphasizes that email offers more opportunities.
When compared to other marketing strategies, email marketing has proven to be cost-effective and provides satisfactory results in terms of return on investment .
With an email marketing tool, you can group and send personalized content according to the likes or interests of the audience. The communication between you and them is getting closer. This is an important factor in fostering customer trust in your brand.
As previously mentioned, email provides a golden opportunity for marketing. However, with so many choices, people are still confused about which tool to use.
Also Read: What is Email Marketing? Types, Methods and Strategies
Best Email Marketing Tools
Apart from MailChimp, MailerLite, and SendInBlue which have free versions, most of the software on this list offer paid plans. However, there is a free trial service for those of you who want to try the paid tools first before deciding to subscribe.
1. MailChimp
Price: Check the official Website for Price
MailChimp is an email marketing service provider that is used by millions of businesses and even companies to send emails every day.
Proudly, this free email blast sending application introduces itself as a think-tank. You’ll gain insights based on your campaign data and receive specific suggestions or tips on what to do next.
The free version lasts forever and you’ll get the basic features with the MailChimp brand name printed on the email.
For the free version, you can create an email list of up to 2,000 subscribers and send 12,000 emails per month. You’ll also get access to tutorials on a variety of topics to successfully execute your campaign strategy.
Apart from email campaigns, you can also implement other marketing strategies to achieve your goals. These strategies can take the form of landing pages, pop-up forms, and postcards.
Not only that, you can create Google , Facebook , and Instagram ads in no time.
MailChimp comes with various auto-adjusting features. Build a connection between you and your audience by sending automated welcome messages.
There is also automated data-driven email that, for example, will send messages to audiences on their special day.
If you connect your online store with MailChimp, you will get automated features that will increase your sales. Keep the connection between you and your clients or customers by sharing the latest product information.
MailChimp has an abandoned cart email feature that will remind customers that there are still products in their online shopping cart (cart). With this tool, you can also send order notification emails and product recommendations, which are tailored to the product data that customers prefer.
Earn customer trust by creating and sending follow-up and re-engagement emails (emails that rebuild client/customer engagement with your brand). Through this email, you can request feedback or re-engage clients who are inactive or no longer ‘seeing’ your brand.
Use audience and customer data to optimize your marketing campaigns. However, if you choose the free plan, you only get basic segmentation features, reports, and A/B testing.
The segmentation feature will send emails to the right people. You can target subscribers who have recently joined or an audience that has never purchased anything from your online store.
MailChimp also provides reports or reports based on online customer/visitor data so you can make smarter marketing decisions. In this data, you’ll find information to update and improve your next campaign, monitor trends, and track overall performance.
With an A/B test, you can find out which campaign is delivering better results. Set the final destination and review the email types that get the most clicks and get the most views and reads.
If you need expert help using MailChimp, or want to lead your business to real success, or want to create a successful email to attract a large number of subscribers, please visit Directory Experts.
2. Constant Contact
Pricing: Check Website.
Constant Contact is one of the best email marketing apps out there for the past 20 years. This software only offers premium, email (basic), email plus (advanced) packages with a free trial period of 30 days.
Besides being easy to use, Constant Contact is also here to help businesses and non-profit organizations in carrying out this marketing strategy.
With its drag-and-drop editor, you can easily create and customize email templates to make them more responsive when people open and read them on mobile devices.
Constant Contact also provides a powerful list-building tool. With this tool, you can group contacts, then send relevant emails based on that data. Not only that, this tool will also automatically resend emails that have not been opened by contacts.
If you have an online store, Constant Contact is a marketing tool worth relying on. Encourage customers to keep an eye on your online store by sending emails with product or service recommendations they might be interested in.
Group subscribers into even smaller lists and send emails based on predefined criteria.
Build customer trust and loyalty by providing attractive rewards through the use of email, such as vouchers or special discount codes.
This bulk emailing app also offers easy contact management. Automatically import contact lists from Outlook , Eventbrite , Salesforces , and other services. Constant Contact will also update customer data for un-subscribers, bounces , and inactive emails.
With Constant Contact, you can track the results of your marketing campaigns in real-time or on the spot. For example, you’ll get a report for the emails with the most clicked and read subject lines.
Later you will receive detailed information about each campaign. Constant Contact then provides suggestions or tips to improve email clicks and openings , delivery rates, and reduce spam reports.
Choose the email plus plan so you get more features to understand and understand contact behavior. You can even create and email surveys and polls , donation calls, and events or events that are integrated with Eventbrite.
Increase engagement between you and your audience with the auto-adjustment feature. Create a welcome message for new subscribers and send serial emails. For serialized emails, you can create one from scratch or use an existing template.
There is also a marketplace that makes it easy for you to connect or integrate with more than 400 third-party services. There are also professional services ready to help you get used to using Constant Contact.
Also Read: Important Steps to Maintain Customer Retention
3. GetResponse
Price: Check Website
GetResponse is an email marketing service provider, which promises a delivery rate of 99% and offers an all-in-one marketing tool. This software also has a 30 day free trial.
GetRespons comes with a drag-and-drop template editor to design and customize the appearance of newsletters, landing pages, and other marketing elements. There are 500 pre-designed and easy-to-customize predefined templates. For the image warehouse itself, this software works with Shutterstock and presents 5000 licensed images that can be found in the gallery.
To share blog posts, bloggers can use 30 perfectly designed RSS-to-email templates.
This email marketing application has automatic and autoresponder features that you can use to create and send serial emails every day or week. With the right time setting, email delivery is more optimal because it is adjusted to the time of domicile of the contact.
Gather detailed information through the subscription process and select a tag for each contact. Send more special (personalized) and relevant messages based on their preferences.
Give a value or score to the contact based on predetermined criteria. With this score, you can track and rate your customers to gain insight into their activity.
GetResponse is the first mass mailing app to provide a webinar marketing solution. Schedule webinars, activate the registration or registration feature, and gather new contacts. Regarding security, GetResponse uses SSL encryption to ensure the security of online conferences.
During the webinar or conference, invite participants to actively discuss and provide feedback. Use chat, polling, screen sharing, and whiteboard features. You can even embed videos from YouTube in webinars.
To save and share a video of a webinar event, record it during the session and store it in free online storage.
GetResponse also has Customer Relationship Management (CRM) which will give you a better understanding of the relationships and interactions that exist between you and your customers. Integrate CRM with automated setup features and send serialized emails with targeted messages.
To review campaign reports and find out activity and contact patterns, GetResponse has intuitive email analytics.
If you want to know more about email marketing strategies, this tool has tons of guides and tips on the official website, including free online courses, technical articles, and much more.
4. Drip
Prices: Check Website
As a rapidly growing and growing email marketing application, Drip is the world’s first ecommerce customer relationship management (ECRM) service.
ECRM Drip contains everything you need to get to know your customers deeper and deeper. This service handles millions of data and the results are beyond what conventional CRM has provided.
Take advantage of the power of push, pull , and personalized marketing strategies. By combining all data points, Drip will connect millions of customer data and display it across all channels to run email campaigns at the right time.
The lead scoring system provided by this email marketing service provider will help you identify customers who are the best leads . This system will collect data based on the level or level of engagement .
ECRM helps you better understand the customer context – and increase engagement and conversions which in turn increases sales.
Combine ECRM with Drip’s auto-adjusting feature to send as many serial emails as possible in no time. Use a powerful email builder, choose a text or visual-based builder, and build an email list.
As an online store owner, you’ve no doubt seen the customer journey when they visited your site and made a purchase. As online stores grow bigger, this kind of information will certainly be very complicated to check and review. Luckily, with Drip’s automated ecommerce marketing workflows, you can track all processes and send emails to every customer on time.
Reach potential customers. With Drip’s multi-channel marketing, you can more easily understand and attract customers wherever they are. Create Facebook ads, personalize landing pages on your website, and send short messages or even postcards.
To enhance its automated services, Drip has an application library for native integration . Integrate Drip with CRM tools, such as Saleforce, customer assistance tools, such as Drift , and popular ecommerce platforms, such as Shopify , WooCommerce , and others.
Analytics and reporting provide relationship information between you and your customers. Create your own reporting for all campaigns, such as registration for promo packages, demo requests, content downloads, and much more.
With more than ten reporting types, you can better understand trends and create new strategic approaches for your next campaign.
If you encounter problems while using Drip, visit the knowledge base which provides a variety of information. You can also hire the services of a certified consultant – although there are not many choices – if you need more intensive assistance.
5. ConvertKit
Price: Check Website
ConvertKit is software created by and for creators. This bulk emailing app offers a simple user interface and has only the most needed features for email marketing.
Create forms and landing pages and build a subscriber list. Choose a template available in the gallery or create your own using the drag-and-drop elements. Display forms in three different formats: inline, modal, and slide in.
Send an email offering a voucher or special coupon code and add a ‘trigger’ for new subscribers. A serialized welcome email will increase contact engagement , and link triggers will flag them whenever they click on a specific link. You can also send relevant serial emails as follow-up emails.
Use the automated visuals feature to review serialized emails before they are sent to contacts. Organize workflows based on events, actions, and conditions.
To ensure that your email contact list doesn’t contain unengaged subscribers , resend engagement emails and filter out inactive subscribers.
With this email marketing service, you can test the campaign ideas that give the best results and perform a series of A/B tests.
ConvertKit has reporting features so you can understand trends as well as contact behavior. Create reports or reports for automated emails, emails to increase engagement , and unsubscribed or inactive subscribers.
Integrate this tool into more than 70 online tools/services for campaign success.
Also Read: How to Create Digital Campaigns to Boost Your Content engagement
Conclusion
Through this article, you already know the best email marketing apps that can help you run and perfect your marketing campaigns.
Basically, there are four core features that any email marketing service provider is expected to have. The tool creates forms to collect contact lists, the ability to create attractive and responsive email content, all processes can be run automatically to maintain productivity, and there are insight and reporting features as a guide in improving and updating marketing strategies.
If you want to test the core features without spending a penny, MailChimp is the best bulk emailing app worth checking out. Once you understand the process and want to get more advanced features, upgrade to a premium plan or you can look for other email marketing apps.
To improve and optimize conversions, use OptinMonster . Besides being popular, this tool also integrates well with a number of email marketing software on this list.
