In doing business, you need careful planning so that your business can be more profitable and able to survive. One way to make careful planning is to create a digital campaigns . Businesses need to do this to optimize their business growth, starting from planning an advertising budget, planning content creation, to targeting audiences.
Currently, almost all businesses go digital because the pandemic opened the eyes of many companies.that digital marketing is the future way of doing business. Therefore, you need to focus on your digital campaigns as much as possible to be able to compete with competitors.
Define Digital Campaign Goals
First, of course, you have to determine the main goal of your digital business campaign. Starting from brand awareness , finding new leads , or even getting lots of closings from the content or ads you create. You have to do this because for different purposes you need different types of content.
If your main goal is to increase brand awareness or introduce your brand to more people, the content you create should explain your business and product advantages. It’s different again if your goal is to increase leads or get contacts from your customers, you can use free content such as e-books or free tutorials that can be downloaded by your potential customers.
Who Is Your Target Audience
In addition to goals, you are also required to map your target audience so that the content and ads you create can be right on target. Try to map out who your ideal buyer is like, starting with their gender, age, monthly income, habits, and the language they speak.
By choosing the right audience, you will be able to use copy-writing language and content that suits them. If you manage to attract their attention through your content and advertisements, it will be easier for them to remember your brand. Determining a platform that is suitable for your content and audience is also very important , you know . Given that digital content is getting more and more diverse, determining the right audience is the key to the success of your digital campaign.
How to Create an Attractive Digital Campaign
After determining the main marketing goals and targets for your content or ad, of course you need to create an attractive campaign. An attractive campaign will certainly make your brand able to attract more audience attention, whether to follow , share , or purchase.
One way that you can use is to create monthly, weekly, and daily content plans for your social media content . The types of content that can be created are educational content, product promo content, catalogs, and entertainment. Of course, you must adapt the content according to your main audience.
If the main audience for your product is young millennials and Gen Z, you can create content in the form of short videos and take advantage of the TikTok or Instagram platforms. You also have to adjust the language used according to their habits. Make sure to consistently use the language of your audience.
Evaluation and Research
AB Testing is a way to evaluate the campaign or content that you are currently working on. According to one digital marketing practitioner, you need to have 1 or 2 winning content to maximize your digital campaign. For example, when you advertise, you have to determine the types of video and photo content that the audience likes the most.
Try to determine the right metrics in your content, such as the number of shares and comments or how many audiences buy products through the content. Conducting evaluation and research is mandatory so that you can determine the priority of creating content that is liked by your customers. Because not all brands have winning content that is suitable for their audience.
There are audiences who like humorous content, there are those who like educational content, or there are also brands that use memes as their main content. So, keep evaluating and researching the digital campaign that you are currently working on.
Creating a digital campaign is not something that can be measured overnight. It takes a lot of consistency and time to determine the success of your digital brand campaign. You need to know that building a brand with a digital campaign is not an easy task.
You have to prepare the time and cost according to your main goal. Whether it’s increasing brand awareness or increasing sales. Like the previous point, you also need to research what content is popular and in demand from your competitors.
Consistency is key in digital marketing . If you continue to be consistent in creating content, planning a good digital campaign , of course your hard work will pay off with increasing followers or closing your products.